I have been interested recently in taglines - what they are and why are they needed?.
They can be bewildering to those who do not quite understand their importance.
A website's tagline must explain what the company does and what makes it unique among competitors.
The following articles will get you started on your road to branding your business.
Eric Swatz, gives more in depth information on Taglines
How to Create a Rock-Solid Tagline by Copyblogger
Tagline Guru is owned by Eric Swartz
Taglines to inspire
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